top of page

Concept of the logo

cafe-coffee-decorated-warm-colors-makes-it-look-warm-suitable-resting-sitting-shop-furnitu
Indigo White Modern Minimal Typographic Business Brand Identity Logo (1).png

What is macao.

166 copy.jpg

Welcome to Macao, an enchanting cocoa haven nestled in the heart of London. Step into a world where the irresistible allure of chocolate takes center stage, and a memorable cafe experience awaits you.

Whether you're seeking a tranquil moment to savor a steaming cup of cocoa or a vibrant gathering place to meet friends, Macao caters to all occasions. The cozy seating arrangements provide a comfortable space for intimate conversations, while the communal tables foster a sense of camaraderie among fellow cocoa enthusiasts.

The visual aesthetic of Macao is a harmonious blend of contemporary elegance and cocoa-inspired accents. The interior design features a palette of warm, earthy tones, complemented by tastefully placed cocoa bean motifs, showcasing the cafe's dedication to its core ingredient.

Macao is not only a haven for chocolate lovers but also a supporter of ethical and sustainable practices. The cafe sources its cocoa from trusted suppliers who uphold fair trade principles, ensuring that the farmers and communities behind the cocoa production are treated with respect and receive fair compensation for their labor.

Logo concept

The logo for Macao, a cocoa-based cafe, embodies the essence of warmth, indulgence, and sophistication. It is a visual representation of the cafe's focus on cocoa and its commitment to delivering a delightful and memorable cafe experience.

At the core of the logo, you will find a stylized illustration of a cocoa bean, the fundamental ingredient that sets Macao apart. This cocoa bean symbolizes the rich and aromatic cocoa used in their exquisite creations. The bean is depicted in a simplified form, emphasizing its distinctive shape and texture, while retaining an abstract elegance.

The wordmark "Macao" is positioned alongside or below the cocoa bean, creating a harmonious composition. The typography chosen for the wordmark is clean, elegant, and slightly playful, perfectly reflecting the modern and inviting atmosphere of the cafe. The letters are easy to read and memorable, capturing attention and leaving a lasting impression.

Indigo White Modern Minimal Typographic Business Brand Identity Logo (1).png

Colors and font

Indigo White Modern Minimal Typographic Business Brand Identity Logo (11).png
Beige Black Minimalist Premium Candles Label (5).png

Tan Meringue

Etna Sand Serif 

Fonts

Colors

#ffffff

#ca8d22

#772e0d

#000000

Mood board

Coffee Factory
Female Barista
Business Meeting at a Cafe
Ground Coffee

Visuals

mockup 3.jpg
5.jpg
344617745_1978496209182390_2716483952983565106_n.jpg

Package design

Dieline

3D interactive

Label design & visuals

Beige Black Minimalist Premium Candles Label (1).jpg
7.jpg

Display banners

Menu proposal

menu proposal.jpg
Brown Modern Coffee Menu.jpg
bottom of page